THE RESULTS
9X
Times return on ad spend
$17
Cost per lead
66
Leads generated
2
Months to achieve results
The goal
With a high-ticket product, it’s often challenging to run ads to cold traffic and bring in sales directly. Our client wanted to generate awareness for their products specifically targeting dentists and plastic surgeons using social media, in turn boosting sales directly from their website.
The plan
01
Custom Funnel
We mapped out a custom funnel for BiLumix to promote their product across Facebook and Instagram. This included a landing page detailing the product, as well as automations to warm up leads.
02
Cold Audience Ads
We specifically targeted dentists and plastic surgeons with Facebook’s detailed targeting options.
We used a combination of images, videos, and testimonials to get the message across. We drove all the traffic to our landing page so we could track the results of the campaign and collect leads.
03
Retargeting Ads
We implemented retargeting campaigns to take the results to the next level. If users showed interest by visiting the landing page but didn’t submit their details, we showed them a variety of testimonial ads.
What Dr. Neil has to say...
“I recently started using Sail Away Media for some target specific ads. I was not sure if the ROI would be obvious, but I knew that SEO stopped being effective for us and I had to try something different.
I am in the healthcare world and I realized that I was out of my comfort zone in terms of learning this quickly if the goal was to produce a tangible result that could be tracked. Well, I am here to say I was wrong. It is very easy to track, and ridiculously effective. We generated almost 43 leads in 30 days at an average cost of $18-$19/per lead.
In my world if 1 case starts in 30 days it is worth it for me. So when 3 new patients started the first week of the program being deployed I was amazed. It did not stop after the first week. I did follow up with all of the leads personally so you may say that part of the success of our ads is my ability to convert. This is true, but the fact is I would never have spoken to these people otherwise. I am astounded by the effectiveness that Sail Away has achieved.
All this aside, the personal attention I have been given makes me a raving fan. This is a small agency, run by people with passion that know their craft. I would like to think that those who know me would me would say something similar about my practice.”
