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How this orthodontist used Facebook ads to scale his practice


Get It Straight



Consultations requests


Cost per consult


In new business


Month to achieve results

The goal

During the COVID-19 pandemic, this practice set up virtual consultations as a new part of their workflow. They were seeing great success from pre-screening new patients virtually, before scheduling them to come in for a consultation. Their goal was to bring in more new leads and virtual consultation requests so they could continue to grow and thrive.

The plan


Social Media Audit

After conducting a social media marketing audit, we determined that this practice needed to revamp the look and feel of their social media profiles. Our team got to work and we mapped out content for an entire month in advance so we could visualize it all. This included copy, video design, and graphic design for the practice’s Facebook and Instagram pages.



Another important objective was to be able to track the ROI from the Facebook and Instagram ads. In order to make this easy for our client, we created a custom landing page that is used only for the ads we were running. Every single time a new virtual consultation request came through this landing page, the office was alerted and the information was added to a tracking sheet.



We ran targeted ads for each of the 4 office locations on Facebook and Instagram and started to bring in new leads almost immediately.

We also implemented retargeting ads to take the results to the next level. If potential patients showed interest by visiting the landing page but didn’t submit their details, we showed them a variety of different ads. If they engaged with their Facebook page or Instagram ads, or even watched a portion of a video, we continued to retarget the leads with different Facebook and Instagram ads.

What Dr. Neil has to say...

“I recently started using Sail Away Media for some target specific ads. I was not sure if the ROI would be obvious, but I knew that SEO stopped being effective for us and I had to try something different.

I am in the healthcare world and I realized that I was out of my comfort zone in terms of learning this quickly if the goal was to produce a tangible result that could be tracked. Well, I am here to say I was wrong. It is very easy to track, and ridiculously effective. We generated almost 43 leads in 30 days at an average cost of $18-$19/per lead.

In my world if 1 case starts in 30 days it is worth it for me. So when 3 new patients started the first week of the program being deployed I was amazed. It did not stop after the first week. I did follow up with all of the leads personally so you may say that part of the success of our ads is my ability to convert. This is true, but the fact is I would never have spoken to these people otherwise. I am astounded by the effectiveness that Sail Away has achieved.

All this aside, the personal attention I have been given makes me a raving fan. This is a small agency, run by people with passion that know their craft. I would like to think that those who know me would me would say something similar about my practice.”

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