THE RESULTS
50%
CPA reduction
$250K
per month ad spend
500+
creatives produced
2X
ROAS
The goal
The brand was already successfully scaling customer acquisition on Meta, but had never developed a TikTok-native creative strategy. Our initial goal was to launch and scale TikTok as a new acquisition channel, but the concepts we generated for TikTok wound up scaling across their entire paid media ecosystem.
The plan
01
Build a TikTok-Native Creative System
Rather than repurposing existing Meta ads, we developed the brand's first library of TikTok-native, creator-led content.
We built concepts around native hooks, formats, storytelling styles, and messaging designed to feel organic to the platform while still being engineered for performance.
02
Test & Find Winners
We rapidly tested creative concepts and creators to identify the hooks, messages, and formats that drove the strongest acquisition performance.
Winning concepts weren't treated as one-off ads. They became the foundation for the next round of creative - creating a continuous feedback loop between creative production and paid performance.
03
Scale the Winners Across Paid Social
The TikTok-native creative wasn't just outperforming on TikTok - the learnings translated to the brand's other paid social channels. We took the winning concepts, messaging, and creative styles on TikTok and fed them into the brand's broader paid media strategy.
The result was a 50% reduction in CPA and the ability to scale TikTok from $0 to a meaningful channel at $250K+ per month.
What Dr. Neil has to say...
“I recently started using Sail Away Media for some target specific ads. I was not sure if the ROI would be obvious, but I knew that SEO stopped being effective for us and I had to try something different.
I am in the healthcare world and I realized that I was out of my comfort zone in terms of learning this quickly if the goal was to produce a tangible result that could be tracked. Well, I am here to say I was wrong. It is very easy to track, and ridiculously effective. We generated almost 43 leads in 30 days at an average cost of $18-$19/per lead.
In my world if 1 case starts in 30 days it is worth it for me. So when 3 new patients started the first week of the program being deployed I was amazed. It did not stop after the first week. I did follow up with all of the leads personally so you may say that part of the success of our ads is my ability to convert. This is true, but the fact is I would never have spoken to these people otherwise. I am astounded by the effectiveness that Sail Away has achieved.
All this aside, the personal attention I have been given makes me a raving fan. This is a small agency, run by people with passion that know their craft. I would like to think that those who know me would me would say something similar about my practice.”
