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How we delivered this dental practice 371 leads with Facebook ads


Pathways Dental





Cost per lead


New phone calls


Months to achieve results

The goal

As a new practice, their main goal was to get the message out to the local community that they were open and ready to see patients. They wanted to drive in new patient inquiries using the power of social media advertising.

The plan


Custom Funnel

We mapped out a custom funnel for this practice to promote their services across Facebook and Instagram. We used a combination of images, videos, and testimonials to get the message across. We drove all the traffic to a custom landing page so we could track the results of the campaign and collect leads.


Cold Audience Ads

We ran ads specifically targeting a 10-mile radius around their office, and anyone who was 45 or older for the implant specific ads. We also ran a variety of other offers like new patient promos and an Invisalign campaign targeted towards a younger local demographic.


Retargeting Ads

We also implemented retargeting campaigns to take the results to the next level. If users showed interest by visiting the landing page but didn’t submit their details, we showed them a variety of different ads. If they engaged with their Facebook page or Instagram ads or even watched a portion of a video, we continued to retarget the leads with different Facebook and Instagram ads.

What Dr. Neil has to say...

“I recently started using Sail Away Media for some target specific ads. I was not sure if the ROI would be obvious, but I knew that SEO stopped being effective for us and I had to try something different.

I am in the healthcare world and I realized that I was out of my comfort zone in terms of learning this quickly if the goal was to produce a tangible result that could be tracked. Well, I am here to say I was wrong. It is very easy to track, and ridiculously effective. We generated almost 43 leads in 30 days at an average cost of $18-$19/per lead.

In my world if 1 case starts in 30 days it is worth it for me. So when 3 new patients started the first week of the program being deployed I was amazed. It did not stop after the first week. I did follow up with all of the leads personally so you may say that part of the success of our ads is my ability to convert. This is true, but the fact is I would never have spoken to these people otherwise. I am astounded by the effectiveness that Sail Away has achieved.

All this aside, the personal attention I have been given makes me a raving fan. This is a small agency, run by people with passion that know their craft. I would like to think that those who know me would me would say something similar about my practice.”

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