THE RESULTS
42
Creatives produced
27.8M
Impressions
8K
Units sold
7X
Return on ad spend
The goal
The Rapid Radios team wanted to promote their nationwide walkie talkies to people who worry about staying connected in a crisis. Our main focus was to create thumb-stopping TikTok content and scale the ads profitably on this new channel for them.
The plan
01
TikTok Creative Challenge
We leveraged both TikTok's Creative Challenge and our in house creative team to generate authentic UGC that would resonate with safety-conscious families.
02
Ad Creative Overhaul
We crafted content that transformed the radios from "nice-to-have" into "must-have" protection. Our creators tapped into relatable moments - like power outages during storms - that made viewers think "I need this before it's too late."
03
Scaling
Once we identified winning hooks and messaging, we leaned in harder on what worked. We strategically (and profitably) scaled spend. Now, over 8,000 families have peace of mind during emergencies.
What Dr. Neil has to say...
“I recently started using Sail Away Media for some target specific ads. I was not sure if the ROI would be obvious, but I knew that SEO stopped being effective for us and I had to try something different.
